Prise Print

Established in 1976, Prise Print Service is a family-owned printing and packaging business that services clients across a variety of sectors - both locally and internationally.

Services

Website - Content, Design, Development

Year

2023

The Problem

Having built the business offline over the last five decades, Prise Print Service felt the need to create a digital presence in order to attract more big-ticket (international) clients and further boost their reputation as a one-stop printing and packaging shop. Not having a website that highlighted their expertise was becoming an embarrassment and a hindrance to closing new business.

The Solution

We conducted in-depth discovery sessions with the business owners to create a solid foundation. Armed with insights into the brand and business, we developed a tone & voice that resonated with their target customer and a design language that appropriately represented their brand. All this fed into developing the website from scratch, with everything from content, design, development and the product photoshoot all handled in-house.

Our Process

Discovery

brand architecture

visual system

Internal

From the business owner to various vertical heads, in-depth interviews gave us an internal POV.

Brand Strategy Session

Analysing, evaluating and validating findings, decoding and aligning on rationale, purpose and direction.

Customer Personas

Developing detailed profiles of the types of people they want to be relevant to for each of their verticals.

Mission statement

Defining the purpose.

Vision statement

Establishing the big dream.

Company Values

Documenting their beliefs and core philosophies.

Brand Personality

Describing their characteristic traits.

Tone & Voice

Creating rules for how they sound and when they do so.

Value proposition

Crafting a value proposition based on the core customer profiles.

Brand Pillars

Establishing the core communication pillars that will resonate with the relevant audience.

Colour Theory

Selecting a cohesive set of colours that effectively communicate the brand's identity, values, and emotional appeal to its target audience.

Design Language

A collection of visual elements, style guidelines, and design principles that define the overall appearance and aesthetic of a product/brand.

The Result

A concise yet informative website that takes the user on the four+ decade-long journey that Prise Print Service has been in existence for. Phase 1 complete, phase 2 is in progress.

Great stories happen to those who can tell them.

Let's tell yours.

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