Eh-Maaya

Established in 2022 by a team of doctors and chemical engineers, Eh-Maaya was created with the promise of delivering a holistic hair care experience using completely natural ingredients and no gimmicks.

Services

Social media strategy, Content Calendar, Copywriting, Reel Scriptwriting, Design language, Art Direction

Year

2023-24

The Problem

Armed with a noble mission and a product range that delivered on the brand promise, Eh-Maaya had a solid foundation. Unfortunately, the brand was struggling to develop a cohesive and strategic brand narrative that did justice to their business.

The Solution

In-depth immersion sessions into the customer and the science of hair care gave us the necessary foundation. Upon this, we developed a social media strategy, reworked the design language, and refined the brand tone & voice to drive the desired positioning.

Key Result Metrics

100%

increased Follower growth

210%

increased monthly reach

40%

increased engagement rate

Our Process

Content Strategy

Establishing the core content pillars, metrics and other relevant lenses required to drive the social media strategy.

Content Calendar

Developing the annual roadmap and monthly content calendar that resonates with the target audience.

Social Media Management

Daily content creation, Social listening, influencer collaborations and online reputation management

Art Direction & Design Language

Establishing a consistent design language with firm fundamentals that enabled creative explorations and engaging visual expressions.

Analysis & Reporting

In-depth analysis and reporting to Identify learnings, insights, and gaps then iterate and improve.

Design Language

Bringing the Content Strategy to life with revamped Visual System and Art Direction.

Grid Design

Making use of the Visual System to create a harmonious feed.

Art Direction

Creative direction and brief for photographer using moodboards and references, for product and lifestyle photoshoots.

Hero Concepts

Encapsulating the liberation to pursue your own path that comes with the confidence of happy, healthy hair.

Video Ads

‍Concept - It's a Match!
Our Services - Storyboard, concept, referencing, art direction, script & copy.
3D Execution - Team TheHyphn
‍

Static Ads

‍Concept - Nature's Balance
Our Services - Concept, referencing, art direction, script & copy.
3D Execution - Team TheHyphn
‍

Reel Scripts & Direction

Our services - Concept, Scriptwriting, referencing, art direction

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