ARAR SERVICES

Established in 2003, ARAR services is a family-owned facility management business with clients across commercial and residential properties.

Services

Website - Content, Design, Development

Year

2020-21

The Problem

Having built the business entirely offline, ARAR now felt the need to create a professional digital presence to bolster its stellar reputation further. Not having a website that highlighted their expertise was becoming an embarrassment and a hindrance to closing new business.

The Solution

In-depth discovery sessions with the business owners helped set the foundation. Armed with insights into the brand and business, we developed a tone & voice that resonated with the target customer and a design language that was clean and professional, just like their services. All this fed into developing the website from scratch, with everything from content and design to development handled in-house.

Our Process

Discovery

brand architecture

visual system

Internal

From the business owner to various vertical heads, in-depth interviews gave us an internal POV.

Brand Strategy Session

Analysing, evaluating and validating findings, decoding and aligning on rationale, purpose and direction.

Customer Personas

Developing detailed profiles of the types of people they want to be relevant to for each of their verticals.

Mission statement

Defining the purpose.

Vision statement

Establishing the big dream.

Company Values

Documenting their beliefs and core philosophies.

Brand Personality

Describing their characteristic traits.

Tone & Voice

Creating rules for how they sound and when they do so.

Value proposition

Crafting a value proposition based on the core customer profiles.

Brand Pillars

Establishing the core communication pillars that will resonate with the relevant audience.

Colour Theory

Selecting a cohesive set of colours that effectively communicate the brand's identity, values, and emotional appeal to its target audience.

Design Language

A collection of visual elements, style guidelines, and design principles that define the overall appearance and aesthetic of a product/brand.

Website & Content

Great stories happen to those who can tell them.

Let's tell yours.

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