91springboard

We worked at 91springboard for five years and were instrumental in scaling it from 3 to 30 office spaces PAN India.

As the core marketing team, it was our job to understand the customer journey and build the brand story.

While we put our creative and strategic skills to use to conceptualise and create all these pieces of work, we couldn’t have done it without the many ex-colleagues and external partners we collaborated with.

Roles

Marketing - Communication and Design

Year

2016-2021

Brand Identity

Extensive consumer market research and workshops led to a definitive set of customer personas, brand character traits and positioning. All these conceptual elements had to be incorporated into developing the brand identity for coworking space 91springboard.

Brand Assets

Business Cards
‍Minimal yet vibrant, an innovative design approach was taken. Taking the 91S icon forward by placing it front and centre, team members chose from the colour palette shades that reflect their personalities.

Social Media Design Language

Website

A complex project with multiple stakeholders both internal and external. The new 91springboard website needed to create an impact and the homepage is ground zero. Everything from R&D in consumer behaviour to developing the information architecture and customer journey for optimal UI/UX, the homepage delivers a satisfying experience.

Login Screen

Recognising a unique touch point to engage our customers, we led the initiative on use of the internal internet login screen for product promotions. As members logged in every day, this captive audience would be greeted with a variety of meaningful and relevant communications.

Referral Campaign

Finding new and interesting ways to encourage current members to refer their friends was an ongoing challenge. Our first campaign took an artistic route to grab attention supported by a strong idealistic thought. The second campaign took a lighter and more direct approach with the copy and supporting creatives.

Envisioned and executed as a monthly dose of all the good stuff from 91springboard, the newsletter had to boast personality and be versatile to reflect the dynamic content.

Films

A few films we conceptualised and executed in collaboration with various other teams during our time at 91springboard.